Olsenboye by Ashley and Mary-Kate Olsen

by - 10:24 AM



Mary-Kate and Ashley announced the launch of another business venture. The petite mini-mogulshave partnered with JC Penney for an affordable juniors line, which will be sold in 600 of the retailer’s stores nationwide beginning next February.


Retailing for between $20-$50, the Olsenboye Collection will feature denim, bottoms, tops, dresses, skirts, shorts, jackets, and accessories, ranging in size from 0-15. A preview collection will be available for a limited time at 50 JCPenney stores in New York City and jcp.com beginning Nov.6.

“Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement this morning. Ashley added, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.”

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