Sasha Fierce for Deréon

by - 12:50 PM




Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon, reports WWD. Just in time for back-to-school shopping!

The name is a combination of House of Deréon (Beyonce and Tina’s ready-to-wear fashion line) and Beyonce’s alter ego (and third solo album, I Am…Sasha Fierce).

Sasha Fierce for Deréon will include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry.

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